Ronald McDonald House Charities of Central Indiana

Client
RMHCCIN

Date
2022

Category
Awareness Campaign

Role
PM, Designer

Celebrating 40 years of compassion and community at RMHC of Central Indiana.

Overview:
In celebration of the 40th anniversary of Ronald McDonald House Charities of Central Indiana (RMHCCIN), we launched the "40 Years Celebrating Together, Together" campaign. This comprehensive initiative aimed to honor four decades of impact, share heartfelt stories from the community, and reinforce our mission of keeping families close during challenging times.

Challenge:
Marking a milestone like a 40th anniversary required more than just a celebration; it was an opportunity to reconnect with our community, inspire our supporters, and highlight the enduring impact of RMHCCIN. The challenge was to create a campaign that not only celebrated our history but also engaged our audience and reinforced the importance of our mission.

Solution:
The "40 From our 40" storytelling initiative was at the heart of our campaign, featuring stories, memories, and moments from 40 individuals connected to RMHCCIN over the past 40 years. These stories were showcased in our House Magazine, Heart and Hearth, as well as through a dedicated video produced for our annual fundraising gala.

I designed a unique logo and branding for the campaign to ensure it stood out across all platforms. As the project manager for the video, I coordinated with the agency, guided the concept, and contributed to the creative direction. We also integrated the 40th anniversary branding into our fundraising campaigns, special events, and social media efforts throughout the year. The campaign culminated in a 40th Anniversary Celebration Ceremony, featuring a pop-up museum that I designed, where we shared the video and gathered with our most dedicated supporters and  founders.

Results:
The "40 Years Celebrating Together, Together" campaign successfully raised awareness of our mission, celebrated the legacy of RMHCCIN, and engaged our community in meaningful ways. The storytelling initiative and anniversary branding helped to reinforce our organization's strength and continued commitment to keeping families close to their children during medical care.

Conclusion:
This campaign was a powerful reminder of the impact RMHCCIN has had over the past four decades. By combining storytelling, creative branding, and community engagement, we not only celebrated our history but also set the stage for the future, ensuring that RMHCCIN remains a vital resource for families in need.